Diva (4)

U.S. record label (1927-1930). Manufactured by the Columbia Phonograph Company, Inc. for the W.T. Grant Company dime stores. Diva replaced Bell (4) as Grant's main store brand in August 1927. Before 1930, Diva releases were exact duplicates of Harmony (4) releases, using catalog numbers 2000 in advance of Harmony's (e.g. Harmony 780-H = Diva 2780-G). A short-lived 6000-G series was produced in 1930 that used some masters that were not issued on other labels. Columbia discontinued the Diva label in October 1930.