Victor Monarch Record

US record label produced between 1901-1903. It was originally produced by Eldridge R. Johnson beginning in January, 1901. Initially this label succeeded Johnson's Victor Ten Inch Record and was used only on 10" records. When Johnson reorganized his company as the Victor Talking Machine Co. on October 3, 1901, the Victor Monarch Record label was retained and used on both 7" and 10" pressings. By July, 1902, however, the brand was split and the Victor label was used for 7" pressings and Victor Monarch Record was used for 10" pressings. The first Victor Monarch Record had a lease notice above the spindle hole and credited production to Eldridge R. Johnson. The second label type retained the lease notice, but credited production to the Victor Talking Machine Co. The lease notice was replaced with the Victor trademark showing Nipper looking into a phonograph ("His Masters Voice") in 1902. In 1903, Victor introduced sunken labels and redesigned its label line. Victor was used for 7" discs, Victor Monarch Record was replaced by Monarch Record and used for 10" discs, and the De Luxe Record was introduced for 12" and 14" pressings. Both the Monarch Record and De Luxe Record labels were retired in March, 1905 in favor of a standard Victor label on all diameters.