RCA Direct Marketing, Inc.

Club edition marketing company that was the parent entity of RCA Music Service. Usual company roles: Manufactured For and Licensed To. After Bertelsmann AG acquired RCA from General Electric in December 1986, RCA Direct Marketing, Inc. changed its name to BMG Direct Marketing, Inc. in April 1987, keeping the RCA Music Service name until January 1st, 1989, when the club was renamed BMG Music Service.