MacLaren Advertising Co. Limited

Canadian advertising company. See artist entry at MacLaren Advertising Co. Ltd. The MacLaren Advertising Company was an outgrowth of an earlier advertising company, Campbell-Ewald Advertising. John A. MacLaren was first associated with it in 1922, named it MacLaren Advertising in 1935, and developed it into an international advertising business that is still in operation. The New York-based McCann advertising agency opened its first Canadian office in Toronto in 1915, with a Montreal division following in 1918. The company merged with another company to become McCann-Erickson in 1930 and was restructured under the Interpublic Group name in the 1960s. Meanwhile, the Toronto operations of U.S. agency Campbell Ewald was bought by Canadian Jack MacLaren in 1935 and renamed MacLaren Advertising. It purchased the Norris-Patterson Agency in 1942 and Goodis Goldberg Soren in 1975. That agency was acquired in 1988 by Interpublic Group’s Lintas Worldwide and it became MacLaren: Lintas Another set of Interpublic acquisitions in the 1990s brought together MacLaren-McCann as the second largest agency in Canada. As part of the rebranding that started when David Leonard became the chief executive officer in 2015, the company has reverted to its original name, McCann Canada.