Klassik Kreis

Klassik Kreis was a subscription formula by Electrola Gesellschaft m.b.H. in which classical masterpieces such as "Tosca", "Zar and Zimmerman" and "Misa Solemnis" were offered. Klassik Kreis releases were available through selected Klassik Kreis retailers. Electrola Gesellschaft m.b.H. distributed special sales promotion material to Klassik Kreis retailers such as busts of composers for display purposes. Under the Klassik Kreis plan, dealers agreeing to participate received special sales promotion assistance from Electrola Gesellschaft m.b.H. and the dealers, for their part, undertook efforts to push sales of Klassik Kreis releases.