May-Fair

May-Fair records were available between 1931 and 1933 and were not sold in the usual manner, but exchanged for Ardath cigarette coupons. The records were pressed by Brunswick and Piccadilly and some labels show that they were selected by the ubiquitous Christopher Stone. The catalogue series are in a G-2000 range which, on reaching about 2262, drops the first digit, finally reaching about G-360 before Ardath withdrew the offer and disappeared from the market themselves soon after. (Some records have prefix letters other than G- but the reason behind this is not known). It is believed that Selfridges bought up the unused stock in 1933 and sold them in their department stores.