x2 (2)

Label owned by Pet Shop Boys, founded in April 2013. Primarily to release their own releases on after they left Parlophone in 2012. Operates through Kobalt Label Services who are responsible for manufacturing, distribution and promotion. Neil Tennant on 30 April 2013: "Electric (and all future releases by us) will be released on our own new label through Kobalt Label Services. The label is called x2 (Times two). Chris thought of the mathematically inspired name. Maybe we'll also release music by other artists on it in the future. Anything is possible. Neil x"