IUMA

In 1993, the Internet Underground Music Archive (aka IUMA) was founded by three University of California at Santa Cruz students: Jeff Patterson, Jon Luini and Rob Lord. IUMA was an organization that provided an online “venue for unsigned artists to share their music and communicate with their audience” and its “goal was to help independent artists use the Internet to distribute their music to fans while circumventing the usual distribution model of using a record company.” In 1998, IUMA was sold to eMusic and with the company’s demise, IUMA was shutdown in 2006.