Kaffee Hag

German coffee company and brand. Founded 21st of June 1906 by in Bremen by Ludwig Roselius and other wholesalers as "Kaffee-Handels-Aktiengesellschaft" (Kaffee HAG). Roselius' son sold the company in 1979 to the US-american company General Foods Corporation (today Mondelēz International). In 2015 Mondelēz International sold 51% of the coffee division to Douwe Egberts which formed the new Jacobs Douwe Egberts (JDE).