Artforum

Artforum is an international monthly magazine focused on contemporary art, established in 1962 and headquartered in New York City, USA. It was originally started in San Francisco by Pisani Printing Company's salesman, who was familiar with many local gallerists and artists. He decided to launch a publication exclusively focused on the local West Coast scene, as most other US art magazines, such as Art in America or Art News, were mainly dedicated to New York artists. Artforum moved to Los Angeles in 1965 and, ironically, relocated editorial offices to New York City two years later. The magazine has a unique 10½ x 10½ square format, typically placing original artwork on each issue's cover. The Artforum logo is typed in Akzidenz-Grotesk font, which was very unusual for American publication in the 1960s since licensing fonts from old-fashioned Swiss and German foundries was highly challenging for overseas clients.