Peachtree Record Company

1960s-1970s soul label from Atlanta, Georgia, founded in 1967 by William Bell. Also appears as "Peachtree Records." The records that Bell produced for his Peachtree label in the late ‘60s and early 70’s included national acts like Mitty Collier (who had previously recorded with Chess), the Nashville-based Johnny Jones and the King Kasuals (whose record "Soul Poppin'" was later picked up by Brunswick), as well as more obscure local Atlanta acts like James Fountain, Gorgeous George and Emory & The Dynamics. Bell’s production on these records is considered some of the best of the period, and original copies of some of the rarer titles are sought-after among soul collectors.