Felt Forum

When Madison Square Garden opened in 1968, the theater inside was known as the Felt Forum, in honor of then president Irving Felt. In the early 1990's, at the behest of then-owner Paramount Communications, the theater was renamed the Paramount after the Paramount Theatre in Times Square had been converted to an office tower. The theater received its next name of The Theater at Madison Square Garden in the mid-90's, after Viacom bought Paramount, and sold the MSG properties. In 2007, the theater was renamed the WaMu Theater at Madison Square Garden, due to a naming rights deal with Washington Mutual. After Washington Mutual's failure in 2009, the name reverted to The Theater at Madison Square Garden.