De Vrienden Van Amstel Live!

Please only use for a 'Recorded At' credit, don't use as a Series or Label. Dutch concert series that takes place annually in Rotterdam Ahoy since 1999, organized by Tribe Company, on behalf of main sponsor Amstel Beer. 'De Vrienden Van Amstel Live!' started in January 1998 under the title 'De Heeren van Amstel Live!', after the name of the first recording location, a pub on Thorbeckeplein in Amsterdam: 'De Heeren Van Aemstel'. After the first edition, the concert was re-called to the current name, to avoid the impression that only gentlemen performed in it, and because it was now also recorded at other venues. In January 2023, the 25th edition was celebrated with a record number of 20 concerts. The number of artists was also a record with 28 different acts.