Arena Anhembi

Brazilian venue - one of the four components of the "Anhembi District", which is composed of: - Arena São Paulo, previously know as "Arena Anhembi", - Centro De Convenções (Convention Center), previously know as Palácio das Convenções do Anhembi, - Pavilhão de Exposições (Exhibition Pavilion) and - Passarela Cultural (Cultural Catwalk). Also know as "Arena Skol Anhembi" for a short time, as a brand marketing strategy (name leasing).