Field Promotion, Inc.

Herbert Moss, who owned the Gotham Recording Corporation, and Morris Goldwasser, a Philadelphia automobile sales executive, started Field Promotion, Inc. around 1962 to market an innovative questionaire system called "ZIP" for recruiting, loan/credit applications, and other promotional purposes. The original system concept used a flexi-disc phonograph record and paper questionnaire form and was designed to be used for military recruitment. The company's name is almost always referred to as "Field Promotions, Inc." in printed sources. After 1969, Moss and Goldwasser seem to have marketed their ZIP system and related products as partners in a company named "Motivational Systems, Inc."