Herwin

This U.S. record label was produced between 1924-1930 for the Herwin Record Company of St. Louis by the Starr Piano Company and The New York Recording Laboratories. The label's name is derived from brothers HERbert and EdWIN Schiele, who were executives of the Artophone Corporation, a major midwestern distributor of Okeh and Paramount records. It was largely devoted to releases of race and country records, but also issued some popular fare. Earlier issues were produced by the Starr Piano Company and labels featured scrollwork decorations. Production shifted to The New York Recording Laboratories in 1927, and those releases are marked "Electrically Recorded". Most Herwin issues contain material that was also released on Gennett Records and Paramount, but alternate takes were often used on Herwin pressings. The New York Recording Laboratories also licensed masters from the Regal Record Company, Inc., and some of these were pressed on the Herwin label. The Schiele brothers sold the Herwin brand to the Wisconsin Chair Company, owners of The New York Recording Laboratories, in 1930 and the company discontinued production of the label. The Herwin design was revived in the 1970s for an unrelated LP series. These releases should be entered on a different label page: Herwin Records.