Art And Artistes

The 1st multimedia Indian Music Company, specializing in conceiving, producing, marketing & distributing Indian Music Content across mass media platforms. AAA has produced more than 600 Live Concerts worldwide, and more than 35 TV productions. Apart from the large music loving community on our social media assets, we also have the largest & fastest growing Indian Music YouTube channel. Having worked with more than 10,000 musicians across more than 250 music genres, AAA holds 3 Limca Book Records. Is niche the right word? Yes! Niche – Adjective : denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. "other companies in this space had to adapt to being niche players" 1999 : A hugely popular TV personality, Durga Jasraj, quits the 1st and arguably, the biggest music game show in Indian Television history to start her own company to produce high quality Indian Music Content, in 35 mm larger than life format. Niche – Noun : a comfortable or suitable position in life or employment synonyms: ideal position, calling, vocation, place, function, job, slot, opportunity "he feels he has found his niche in life" 2019 : Now a 20-year-old Content Company Art and Artistes (I) Pvt Ltd (AAA), led by Durga Jasraj & Neeraj Jaitly (London School of Economics alumnus & ex Management Consultant), is showcasing Indian Music audio-video content to 50 million people annually, worldwide. It’s content is available on different mediums like Television, Radio, Live events, In-Flight entertainment, and now also Digital and OTT. The collection includes more than 40,000 Music tracks & videos, and a rich variety covering 25 States, 250 genres, 16,000 Musicians and 10 Content IPs. Over the years, everything has changed – though some people still describe the work AAA does as niche. We like to look at it otherwise… This Indian Music Content Company has found its niche, an ideal position, its calling, its rightful place, in the first 2 decades of its existence. Working in 78 cities across India, and 20 countries globally we have seen the amazing growth in the following of Indian Music. Working with more than 30 large listed companies, whose brand/ marketing teams have realised the potential of Indian Music to connect with the population at large, the results have been very encouraging. Employing tech enabled features to distribute, track, and monetise is a reality, which makes for sound business sense for Music Content of any type. As we begin our 21st year, we go into ‘Music tech start-up mode’, in order to expand and build a stronger base, for a robust Content company.