Diamond Record (4)

British label which was a 10½" vertical cut disc produced by Pathe from 1915 for the Diamond Disc Record Company Ltd of 81 City Road London. Like Pathe records of the period, it initially had no paper label, but the details were etched in light blue in the label area. Unlike Pathes it was an "outside start" record. They were cheap at 1/6 each. In 1916, Pathe took over completely and for the next few years the record had paper labels until its demise in about 1918. Also as Diamond Double Disc.