C.P. MacGregor Company

The C.P. MacGregor Company was a Los Angeles, California sound recording firm that was started in the 1920s by C.P. "Chip" MacGregor, a former manager at the San Francisco office of Brunswick Records (then owned by Warner Bros.). The company became very successful and lasted until his death in 1977, producing, recording, and transcribing numerous radio commercials for business and politics, nationally syndicated radio shows, public announcements, educational and instructional recordings, training recordings, interviews and speeches, and a wide variety of music for numerous record companies between the 1930s and 1970s. An associated recording studio, a radio performance studio with live audience space, record label, and record pressing facility were integral parts of the operation. Besides the C.P. MacGregor Studios at 729 S. Western Ave in Hollywood, there was as a studio on Mission Street in San Francisco from 1932 to 1937, and a pressing plant in Oakland, California which produced "Royal Blue" 78 RPM discs for Columbia Records in the 1930s. MacGregor became so prolific at producing electrical transcriptions that he was called "the DeMille of the discs"; original syndicated "Hollywood-Style dramas" were produced on-site which were sold to radio stations across the country for $17.50 per episode. MacGregor also provided recording services for the Armed Forces Radio Service (AFRS).