Assimil

Assimil is a French company (and record label) that was founded by Alphonse Chérel in 1929 and that is still active today. It creates and publishes foreign language courses, which began with their first book "Anglais Sans Peine" ("English Without Toil"). Since then, the company has expanded into numerous other languages. Different language courses were named for the target countries, e.g. 'Ohne Mühe' for Germany; 'Sans Peine' for France; 'Zonder Moetie' for The Netherlands etc.