FIRE-Ent.

Formed in November 2006 by Marcus Gray, Fire-ENTertainment Music is a part of the Hip-Hop TV organisation (often abbreviated as "HHTV"), based in Kensington, Johannesburg. The South African company dabbles in and produces a multitude of youth- and urban-related content, distribution and street promotion, TV production, documentaries, training videos, presentations, event coverage, parties and, as of late, has even launched a modelling agency and fashion range.