Durium Records

London-based flexi-disc label established in 1932 by Durium Products (G.B.) Ltd. Records were released on a weekly basis and sold solely in newsstands. The American-invented material "Durium" was the name of the synthetic brown-colored resin used in the manufacturing of their card-backed flexi-discs. "Durium" was originally used by the US record label Hit Of The Week between 1930-1932. Durium records were predominately manufactured in the U.K. for both the domestic market as well as for export to Scandinavia, Germany and Italy. In Sweden they were repackaged in gatefold covers, a new one for each week, under the heading Veckans Skiva. Some Durium records were manufactured in the US for export to Europe and Latin-America by Durium Products Incorporated, New York, and aren't necessarily related to the UK company. These releases can be identified by the Durium logotype which was printed in capital lettering (DURIUM) while the U.K.-made discs always used lower-case lettering (durium).