It's Alive Records (2)

D.I.Y. hardcore/punk label from Oxnard, California (USA). "It's Alive" was run by Fred Hammer, who also released a fanzine under the same name during that time. The label's focus was on the local "Nardcore"-scene (a wordplay of 'Oxnard' + 'Hardcore'). "It's Alive Records" was mainly active during the mid90ies, but released two new records by Blasting Concept in 2010 and 2011. There is no connection with It's Alive Records from Orange which was started a decade later, even though they are both from CA.