Trend (2)

A moderately obscure label, owned by London record dealer Barry Class. Trend operated from c.1968-c.72. It is most often associated with the Jazz-Rock-flavoured LPs by Warm Dust and Swegas. Its first batch of singles, dating from 1968 and numbered in the TRE-1000s, are even more collectable: there were at least seven of them, and their labels were pale blue with a purple logo. In 1970 Pye took over manufacture and distribution; numbers changed to a TNT-50 series and a new label design was adopted, which featured what I always thought was a ceiling fan but is in fact a tape reel. Trend didn't stay with Pye for long; before the end of the year they had moved to Philips. Numbers changed again, this time to a 6099-000 series, which reached at least 6099-010, though some of these were used for overseas-only releases. Philips's habit of dinking the centres of its singles played merry hell with the Trend label design (2). The company never had any hits, and it doesn't seem to have survived into 1972.