Simcha (2)

A short-lived UK shellac label available in the early 1930s, Simcha drew its masters from Piccadilly (2), including some American Grey Gull items. Simcha is a Hebrew word meaning Joy or Gladness and is pronounced "Simka" (i.e. with the -ch- pronounced as a -K-.). The records were presumably made for a shop or store. The catalogue numbers are in a 10000-series and just over 50 were produced.