Rush Associated Labels

Consider also Rush Associated Labels Recordings Manufacturing/Distribution company and copyright holder, division of Def Jam Recordings. In an attempt to diversify the Def Jam brand and extend creative power to fellow artists and producers, Russell Simmons and Lyor Cohen established an umbrella sub-group in 1990 which they called Rush Associated Labels -- which (since they were under distribution by CBS) was indicatively modeled after the CBS Associated Labels concept. Company was absorbed by Def Jam Music Group around 1998, after a substantial failure of all the sub-labels it controlled.