Florena

German skin care brand which was invented in 1920 by the company Waldheimer Parfümerie- und Toilettenseifenfabrik (founded in 1852 by Adolf Heinrich August Bergmann). In GDR from 1946 to 1990 the company was a publicly owned company (VEB) called VEB Rosodont Werk Waldheim. In 2002 Florena became a 100% Beiersdorf subsidiary.