Playlist Your Way

Universal Music Enterprises (UMe) updates the "greatest hits album" concept for the digital age with "Playlist Your Way," a first-of-its-kind physical/digital hybrid for the music industry. Each eco-friendly package in the series features a new greatest hits CD from a classic Universal Music Group artist plus a digital download card offering access to a free biographical "podcast" about that artist and a special music download offer. The biographical download brings alive the artist's history, including archival interviews and commentary from journalists, friends and family members. Each audio documentary runs approximately 15 minutes. "CD booklets are too one-dimensional for the Internet age where fans have endless amounts of information at their fingertips," noted Davis. "A free podcast included as part of each purchase is just one of the ways we see the CD booklet of old evolving." Even the packaging for "Playlist Your Way" has been designed to be digital friendly, with more color and new impactful designs. The download card also features two digital music offers related to that artist: Consumers may choose six additional tracks and/or a full-length original studio album. With "Playlist Your Way," fans can complete their own "greatest hits album" or their music collection for that artist with physical product and/or digital downloads.