Disney DVD

Disney DVD is the brand name under which Buena Vista Home Entertainment releases its Disney-branded motion pictures. Disney began working on title releases for DVDs in 1997, although they were not released in this format in the UK until 1999. Disney's first U.S. DVD release was Mary Poppins on March 20, 1998. VHS releases ceased with Bambi II, which was released on February 7, 2006 (However, Disney continued to distribute new titles on VHS through the Disney Movie Club). The brand launched a loyalty program called Disney Movie Rewards in October 2006. Participants can collect points by submitting ticket stubs from Disney feature films, "magic codes" from Disney home video purchases and Disney CDs. The points can be redeemed for prizes like games, DVDs, books, posters, and collectibles. Tinker Bell became Disney DVD's mascot, who appeared in animation logos until 2014.