Native Rhythms

Native Rhythms Records is one of the business units of a South African production company whose "strategic thrust is music publishing, production, marketing and promotion, licensing and distribution", and event organisation. It and has also joined the film production arena. Founded in 1998 by Sipho Sithole (the Deputy Chief Executive Officer of the Gallo Music Group until 2005), the company has entered into a joint venture with EMI/ccp Record Company (hence the EMI SA-typical catalogue numbering scheme).