ché

Independent record label from London, UK. Also referred to as: - ché trading - CHÉ Co-founded by Vinita Joshi and Nick Allport in 1991, lasted up until 2000. A successor of sorts is the label Rocket Girl, set up by Vinita Joshi when she became frustated with the proceedings at ché. ché was formed when their previous label Cheree Records (run with Paul May) folded due to misguided involvement of their financial backers.