Laureano Rojas

Laureano Rojas Alcócer (b. July 4th, 1936 in Cala Cala, Cochabamba - d. 2nd of November 2019). At the beginning of the 1960s, he ventured into record production, founding the company Prodisco S.R.L. Pro Disco, which soon became Lauro & Cia. Ltda, A label aimed at the dissemination of national music. That interest in revaluing and disseminating Bolivian music, its composers and performers, would lead him years later to create the Lauro Bolivian Song Festival, whose call had a national impact.