Güs Sissüm

Born in Reykjavik June 6, 1958 - raised in Värmdö Sweden. Only child of Geir & Arna (Kristjánsdóttir) Ström - owners / operators of BÖR Records Stockholm circa 1975. Güs moved to London to study at the University of Westminster Harrow campus until he & roommate Baron VonGrimmärd both dropped in 1985 out to start independant businesses. VonGrimmärd moved back to his native Romania and started the underground record label Revile & Güs moved to the US eventually launching Blood Orange Records. In 2019 Blood Orange Records merged with Black & Blue Records with Peter Yarmouth & Güs Sissüm operating both labels cooperatively.