Jaffro

Jaffro is the alias of composer, songwriter and multi-instrumentalist Wil Pritchard. Hailing from south Wales, Wil began making music under the project name towards the beginning of the 2010s. An early demo, 'The Box' was uploaded online in 2014. Around this time, Wil began playing live in local areas, often incorporating a variety of instruments into these performances, such as keyboard, guitars and violin. A series of EPs were released online, followed by an entirely acoustic album, 'Idea' in 2017. Following a relocation to London, the project began to focus on an electronic direction, incorporating a variety of synthesis and complex beats as a grounding for the remaining spaced vocals and varied instrumentation. These electronics were the basis for the 2019 album 'Mwy', and follow-up EP 'Solo Figure Melting Down The Stryd'. Jaffro now performs frequently around London, fusing his electronics with the usual array of instruments and theatrical delivery. Wil often sings in his native language, Welsh, which he sees as a unique secret ingredient he is lucky to be able to add to his sound.