Bob Rogers (9)

Bob Rogers, born 3 December 1926, is an Australian disc jockey and radio broadcaster. He presents The Bob Rogers Show, Monday to Friday between 9 am and 1 pm, and the six-hour Saturday evening Reminiscing program on Sydney radio station 2CH. Rogers was born to British parents and raised in Donald, Victoria. His father had been a junior butcher before becoming a farmer. He used to help his father round up the sheep and catch the lambs before slaughter. Rogers began his career as a panel operator for 3XY in Melbourne in 1942. Moving onto a Hobart station on a weekly wage of £8, he worked six days a week as a radio announcer, including presenting racing on Saturdays. Soon, Rogers was given permission to start a Sunday afternoon music program, playing new records given to him by American sailors coming off ships from America. Sponsors came in but when he asked for either a pay rise or Saturdays off, he was rejected. Rogers resigned and started a similar music program on Brisbane's 4BH in 1950. In 1957, Rogers discovered the Slim Dusty song "Pub With No Beer" and was the first DJ in Australia to play the song and catapult it to number one on the charts. He became successful and subsequently presented Australia's first Top 40 show on 2UE from 1958 to 1962. He was Australia's top radio DJ for the next 8 years. In 1962 he joined 2SM which jumped to number 1. In 1964 Rogers was chosen to represent 2SM on The Beatles' tour through Europe, Asia and Australia. Consequently Rogers became known as "the fifth Beatle". He returned to 2UE and presented his morning radio show with a new format of provocative commentary, gossip and music. His programme became popular amongst interview-hungry artists. In 1976, Rogers wrote "Rock And Roll Australia", a book about the birth of the Australian rock industry. In 1982, he started a chain of Women's dress shops, called "Saucy Froots". Due to his overwhelming popularity amongst the audience, Rogers ventured into television. The Bob Rogers Show, a late night TV variety show, ran for five years on the Seven Network. In 1994 Rogers returned to 2UE to present a Sunday morning show. In November 1995, Rogers accepted John Singleton's offer and joined Sydney radio station 2CH. On 21 February 2007, according to the Nielsen radio ratings survey, Bob Rogers' Morning show became the fourth most heard radio programme in Sydney in that particular timeslot by beating John Laws of 2UE into fifth place. This is no mean feat as it is generally much more difficult for an easy listening station in Sydney to achieve a greater audience share than a talkback station. Overall, 2CH has overtaken 2UE to claim sixth place.