Soul Society

Garage band from Little Rock, AR. "According to Joe Marchese, keyboards, The Sole Society hailed from North Little Rock and recorded this tune at Browns Studio (of Maxine Brown fame) in Sherwood, Arkansas in 1968. Here’s the lowdown: Vince Marchese, Joe’s brother, was The Sole Society’s manager. Vince was formerly a DJ at KALO in Little Rock and good friends with AJ Lindsey, a DJ at KAAY in Little Rock. AJ. was selling commercial spots for his radio show and had a new client, Richard’s Honda Motorcycles. AJ approached Vince and asked if the band he managed could write and record a jingle. In exchange, The Sole Society got 500 records to sell at their gigs and give away to chicks. Plus KAAY agreed to play the jingle and song in regular rotation. Not too shabby! The group poured into the Browns studio and laid down a fuzzed out legend!"