Hi-Fi Princess

Lori J Ward aka HiFi Princess– Flavorite / Platform B/ Is This Music / Kaato / Sound of Acapulco /Neverending / Caballero Toronto, Canada With support on her latest releases from dj’s and producers like Lützenkirchen, Alex Flatner, F.Sonic Adam Jay, Harvey Mckay (Soma), Head Tunes John Selway, Mastik Soul, Paco Osuna, Patric Lindsey, Sergio Mega, Stanny Franssen, Deko-ze, Markus Wesen (Ohral, Blu-Fin,), it is easy to see why Lori’s has had so much success worldwide over the last decade In 1995 she began this electronic journey in her hometown of Victoria where she started playing at HIFI , Monday nights at the Limit alongside Dj Koosh who showed her what it ment to be a dj.. as well as old school djs like Rennie Foster, Calvin Tang, The Mole, Tyger Dhula, (Cobblestone Jazz) Noah Pred and Jon Delerious to name a few of her long time favorites and friends... In just 2 short years she had played all over north America and ended up in London. There she held 2 residencies before heading off for 6 months to play as a resident in a club in Luxembourg. It was here that she met Simmer, from shimmy recordings and her production career was on its way, her first vinyl release in 1999 with 3 more that year to follow Lori was on her way. In 1998 she relocated to NYC where she plunged in to the music industry and worked and interned for record promotion company LIFT, now a major player in the electronic music promotion scene, as well as learned about music distribution, college radio promotion, and A&R... All the things that set her up and enabled her to be DIY, solo force... She has ran her own booking agency since 1998, which started in New york city as futuretech artists and now has been re-born into her baby, flavorite music. . A music label, a booking and management company as well as the name for its monthly label parties in Europe. Lori is the mind, body and sweat behind it all... Somehow she manages to handle the bookings for 5 of her main artists on her label, throw label events for up to 500 people in various cities in countries like Slovenia, Croatia and Austria. Last year she searched out and managed the details for 19 releases, that being 67 tracks as well as promoting the label and licensing her artists tracks to various compilations and doing 3 week tours for her Canadian artists. On top of all this she managed to produce and release for her label as well as the world-renowned kaato Music from Bjorn Wilke and never-ending recordings. How is this possible? Only through pure love and passion for her music and pushing the electronic music movement forward. 'I have given half of my life to music, after 16 years there is no turning back, take the ups with the downs, the good with the bad and remember how lucky I am to be able to have my passion as my job. It is sort of an addiction. After relocating to Graz in 2002, Tobias Frick came into her life and they teamed up to be the musical force, Phonix. Tobi is responsible for all the amazing artwork, graphic design and videos for phonix and flavorite music. Lori is the lead singer and co-producer of phonix. They have 15 releases, have toured around Austria, were number 37 last year in the top 100 year charts for Austria as well as charts in the weekly top 40, numerous contest wins and the ability to play last year on the electronic beats stage opening for Moderat. Phonix is yet another major project that Lori is part of that is growing in success every day. If this wasn’t enough, don’t forget why she is here in the first place. She ranks with the top female djs in the world. Being one of the first females in Canada and helping build the scene on the west coast of canada she found it easy to manage to do this everywhere she went, spreading herself around London, New York City and Austria where she has spent the last decade. She is intense, passionate, mildy quirky and sometimes bluntly honest and sarcastic, but that’s what we love about her. At the end of the day, Lori is actually a quiet, somewhat shy person who prefers to spend time alone. Although when you see her out, it seems the complete opposite, Lori is a fireball, and when her personality and ability to play music come together on the stage, you see why Lori has been on the top of her game for over 15 years. With monthly releases planned for 2011,a new phonix album and her new downtempo project with T.Orlando plus a full dj scheduale –With her life changing move to Toronto in june 2011, the skys the limit and she looks forward to living the next chapter in her book....She is looking forward to working again with long time friends like deko-ze who booked her to play when she was just 20 at the early part of her career who is currently taking Toronto by storm, robb g who she played alongside for nye 2010 in Saskatoon and all the other amazing talent that comes from her great country.. Proud to be Canadian and eager to get back to play and produce her music there, where it belongs..