Mr. Brainwash

Mr. Brainwash ("MBW") is purportedly a pseudonym for Thierry Guetta, widely believed to be a fictional character. He is presented in the 2010 film "Exit Through The Gift Shop" as a French citizen who now lives in Los Angeles, having been a proprietor of a clothing store and videographer who evolved into a street artist and gallery artist, influenced by the street artists he claims to have documented through video over the years. Guetta's first show "Life is Beautiful" opened in Los Angeles June 18, 2008. In 2009, Guetta created the cover art for Madonna's "Celebration" album. On February 14, 2010, his second show "ICONS" opened in New York City.