Carlos Segura (2)

Original drummer, percussionist & vocalist for Latin Funk / Jazz / Afro-Cuban band Clockwork (17). Carlos left the band in 1978 and went on to become the founder of the Chicago-based design firm Segura Inc. He came to the United States from Cuba at the age of nine. He began his career in graphic design as a production artist but soon gained more interesting challenges. He moved to Chicago in 1980 and worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991 he founded Segura Inc. to pursue design more creatively with the goal of blending as much “fine art” into “commercial art” as he could. Segura Inc was the beginning of a series of commercial ventures that expanded Carlos Segura’s creative efforts. In 1994, the T26 Digital Type Foundry was born to explore the typographical side of the business. T26 fonts are now distributed throughout the world. Segura Inc. and T26 have received numerous awards from organizations around the world, including the Tokyo Type Directors Club, The Society of Typographic Arts, both the New York Art Directors Club and the New York Type Directors Club, and the American Center for Design. Segura’s work has been shown in many journals including Graphis, Print magazine, HOW, and publications by PIE Books, North Light Books, Duncan Baird Publishing, F&W Publications, Rockport Publishers, Die Gestalten Verlag Publishing and others. His work has been shown in exhibits from the Denver Art Museum to Tokyo Japan. In 2004, he launched Cartype with further expansions of the typographical segment with Biketype, Mototype, Trucktype as well as Hatch Heaven and the non-profit Streets Of Sadness project. For several years, he even had his own music label called ThickFace Records. In 2004, Segura was named 1 of the 21st Century’s 100 best designers by Taschen Publishers in the Graphic Design For The 21st Century (100 of the World’s Best Graphic Designers) 2003 annual.