Steve Lobel

Steve Lobel is an American music manager, producer, reality television personality and entrepreneur from Queens,New York. After he met Jam Master Jay in the 1980s, Lobel became a magnet for success, absorbing the intricacies of hip-hop culture and passing it down to others. In the 1990s, Lobel found his niche as an A&R at Relativity, working projects with Fat Joe, Common and Eightball & M.J.G., among others. From there, he turned to management, building the careers of Bone Thugs-N-Harmony, Sean Kingston, Nipsey Hussle and more. Lobel is at the CEO of A2Z Entertainment, a label, production, film & management company that he founded back in 2001. Steve Lobel has been working with Scott Storch and the two has been seen a lot on social media.