Jason Cienkus

Jason Cienkus started his career at the forefront of music supervision in the 90’s that led to an illustrious run at Warner Bros. Records. He was part of the duo that started the very first soundtrack department at that label, which was responsible for the production of movie soundtracks tallying over $30 million in worldwide sales. His passion for film and the marketing of the music from it guided him to a position at New Line Cinema where he spearheaded soundtrack strategy, marketing and synergies across the company. Sensing a dramatic shift in the music business, Jason pivoted to digital and found himself at the center of the halcyon days of YouTube creators and digital influencers. His position at the boutique start up DanceOn gave him an opportunity to break ground in the music licensing area for YouTube content. In addition, he created a digital marketing platform for the company where social media and video influencers could use music effectively to market and promote artists & songs in a natural and organic way. This tactic has now become a key part of digital marketing plans for record labels, artist managers & musicians.