James J. Jordan Jr.

American advertising executive and nameonic sloganeer. Born August 3, 1930 in Germantown, Pennsylvania. Died February 4, 2004 in the US Virgin Islands. The first 25 years of his advertising career (1952-1977) were spent at Batten, Barton, Durstine & Osborn, where he started as a copywriter and left as its President. There, he created several of the most famous campaigns in advertising history: · "Schaefer is the one beer to have when you're having more than one." · "Us Tareyton smokers would rather fight than switch." · "If they could stay little till their Carter's wear out." · "Ring Around the Collar" (for Wisk detergent). In 1976, Jordan worked on the election campaign of President Gerald Ford. In 1978, Jordan left BBD&O to become the founder and Chairman of James Jordan Inc. In 1981, his agency merged to become Jordan, Case & McGrath. He continued to write more campaigns: · ''How do you handle a hungry man? The Manhandlers.'' · ''Delta is ready when you are." · "Quaker Oats is the right thing to do." · "The temperature never drops below Zerex." · "You're not fully clean unless you're Zestfully clean." After his retirement in 1995, he wrote a musical called "Kings Crossing," based on Mark Twain's "The Prince and the Pauper".