John Scher

Promoter, businessman, band manager from New Jersey. Owner of Monarch Entertainment Bureau / Monarch Entertainment Bureau, Inc. He started promotions at Capitol Theater, Passaic, New Jersey in 1972 and in 1981 moved on to promoting shows at Meadowlands Arena, later known as Giants Stadium. He was particularly close to Bruce Springsteen and The Grateful Dead working with them both for many years and promoting some of their largest concerts on the East Coast of America.